CRITICAL MEDIA COLLECTIVE: COURSE DESCRIPTION
September 2012-May 2013
North Star: Self Directed Learning For Teens
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Critical Media Collective (CMC) is an investigative media seminar-style course, where students are asked to take a closer look at popular culture and deconstruct different themes, trends, and patterns. All classes are taught using the internet as a primary tool. We've developed an all-addition-inclusive conversation style, meaning that if a class topic inspires or reminds students of a related piece of media, we will access that addition using the internet, weaving the new pieces of media into discussion. This validation of personal media knowledge gives students an instant connection and a sense of ownership over the topics and discussions.
CMC THEMES AND QUESTIONS : A 2012 OVERVIEW
MEDIA SURVEY- How do you use media on a daily basis? How does it effect your life? Can you quantify your personal media intake?
YOUTUBE STARDOM- How do people (particularly teens) become YouTube famous? What are the steps and outcomes (costs, persuasions, drawbacks, ramifications) of this type of fame and the fame machine?
FAN CULTURE- What does the history of fan culture look like and how has it changed with the instant communication and access to celebrity afforded by the internet?
TRENDS AND TRENDING- What is a trend by definition and how are trends actually calculated? How do fad and trend differ? What does it take for something to start trending, and how is that different from the historical concept of "trendy"?
CONSUMER CULTURE AND COLLECTION- Why do we consume what we consume? Do we make conscious choices about our own consumption? Why do people collect? Is a collection a form of "conscious consumption" or is it just an excuse for obsessive/excessive intake?
ADVERTISEMENT AND THE HISTORY OF THE SLOGAN- Who made the first popularized ad campaign slogan? How have slogan forms developed and changed over time?
SCHOOLS AS A MARKETPLACE- Does advertisement have a place in schools? Should schools refuse corporate sponsorship?
ELECTION COVERAGE COVERAGE- How does the media want us to understand the election? How are political campaigns and advertisement campaigns related? What do ad campaigns and political campaigns share? Who runs a political campaign? Who creates a campaign logo, slogan, etc? How do campaigns use social media?
POPULAR CAMPAIGNS FOR SOCIAL JUSTICE- Why do celebrities affiliate themselves with certain social justice campaigns, and how does their starpowered endorsement effect the campaign's success? How do celebrities use the campaigns for personal gain?
INTERNET TROLLING- What is trolling? Why do people troll? What are the different ways people troll? How does trolling impact social media use?
MEMES AND PARODY- What is a meme? How do the masses participate in meme popularity? Why are some memes fad and some lasting trend?